Inspire is a fictional candy brand created for Package Design 2. Inspire focuses on evoking natural happiness and essentially inspires true positivity through rich colours, detailed typography and creates an experience of sweet taste through its packaging. The concept behind Inspire was to tell a story (located on the back of the hang tag or back/side of packaging) and enrich the consumer’s state of mind into a positive state. The bold colours and typography relate back to positivity once again, however, serve the purpose of truly evoking one’s spirit from the shelf; creating an impactful package. Each package has a window or clear element which focuses on the vibrant colours of the candy itself to become apart of the design. I hope to further continue this project and creating various marketing materials and a true identity.